Flipping the Script
In Flipping the Script, Cobb shares a story of Jennifer, a middle-aged and non-technical business analyst forced to lead a team of engineers through a software development project. If the project fails, Jennifer and several others will likely lose their jobs. Jennifer’s career would likely be over. Everyone on the engineering side of the business wanted her to fail. They didn’t want to answer to a business analyst. They wanted to continue business as usual. But business as usual was not an option for Jennifer. She had to succeed. And she needed engineers to complete the project. Can Jennifer succeed with so many factors pushing against her?
In this story, learn tangible and actionable steps you can apply in your own organization to flip the script on the engineers and IT specialists, take back control of your tech initiatives, and complete projects better, faster, and at a lower cost than when IT and engineering run the show.
Casey would love to hear from your experiences developing software in the enterprise environment and is looking for case studies for his methodology.
Straight from the source.
Casey Cobb shares a bit about the contents and inspiration of his book on enterprise software engineering.
Get the inside story by watching this video and learning more.
Project Ricochet has developed and honed its software development approach with organizations large & small for over a decade.
Software development should be simpler.
Casey shares how simple the process can be during a sit-down interview.
How we help
We work with our clients to think through their needs, develop a project plan & estimate, resource the engineering effort, and visualize progress.
Our team can help your organization in-source your software development & innovation process, reducing costs by up to 80%—or conversely—increasing output by 5x.
Watch our CEO and founder Casey discuss our approach as the keynote speaker at a recent conference.
Book a quick call to work with Casey
What our customers have to say
“Project Ricochet allowed us to bring our vision of an e-commerce style class search to life. We had a tight budget and a lot of unexpected problems on the Berkeley side. Utilizing Ricochet's state of the art tracking tools and disciplined scrum approach allowed us to surmount every challenge and end up with a fantastic application. We loved the creative collaboration that allowed us to remake a boring campus class schedule into a high-octane search tool that our students and faculty love! Thank you Casey and the whole PR team!”
— JOHANNA METZGAR | UC Berkeley
“As an academic group, we wanted to improve the look and feel of our website on a tight budget. The team at Project Ricochet was consistently responsive to our concerns and willing to help us meet our goals. They were transparent with their costs, which allowed us to pick and choose which features and changes we deemed most important. Thanks to this transparency, our new website is a substantial improvement over the old that we were able to achieve in a cost-effective fashion.”
— JUSTIN INMAN | UC San Francisco
“Ricochet has been an invaluable partner in the development of our Drupal sites. Working with Casey, he lent a critical eye to our requirements to understand the feature set and objectives. During development, he was able to propose alternative implementations or creative solutions which met the requirements in an elegant and efficient manner. All the while, Casey maintained perspective on the user experience, to ensure that the product was not only bug free, but also easy to use an navigate. Furthermore, I could rely on Casey to keep me informed of issues and status with timely updates. I would not hesitate to turn to Ricochet for upcoming projects.”
— CASEY CHEUNG | Future US Publishing
“As an academic group, we wanted to improve the look and feel of our website on a tight budget. The team at Project Ricochet was consistently responsive to our concerns and willing to help us meet our goals. They were transparent with their costs, which allowed us to pick and choose which features and changes we deemed most important. Thanks to this transparency, our new website is a substantial improvement over the old that we were able to achieve in a cost-effective fashion.”
— JUSTIN INMAN | UC San Francisco
“Casey Cobb and the team at Ricochet have that right balance of high-touch professionalism while being true "geeks" at heart. They are adaptive and flexible, with a keen sense of what it takes to keep a project on track -- and an understanding that the client's goals and priorities may continuously evolve.”
— GREG MERRITT | UC Berkeley
“Casey Cobb and the team at Ricochet have that right balance of high-touch professionalism while being true "geeks" at heart. They are adaptive and flexible, with a keen sense of what it takes to keep a project on track -- and an understanding that the client's goals and priorities may continuously evolve.”
—DAVID STEVEN | Broadview Mortgage